Our Story

Alpha-Bits cereal was invented in 1958 by Thomas M. Quigley, a Post employee and father of seven. For decades Post Alpha-Bits has remained a trusted brand, with great-tasting alphabet-shaped cereal pieces.

A Story in Every Bowl®

Imagination and learning go hand in hand with Alpha-Bits cereal. Every letter can magically weave a new tale. There are limitless possibilities and you and your child are the storytellers. What story will you create today?

Our Products