Think about what you had for breakfast this morning. Wait, you didn’t skip breakfast, did you? We are squarely in the “most important meal of the day” camp. That’s why we give families so many choices, beginning with the No. 1 choice for breakfast. Cereal. Nutritious Cereal. Fun cereal. Iconic brands. Value brands. We serve customers from every walk of life, but we believe they all share one thing: It’s a better day when it starts with a better breakfast.