Our Story

Since 1971, Barbara’s has been following one simple goal – create wholesome food that tastes delicious. We go back to the basics and use wholesome ingredients that you can feel confident your family will love.

Barbara's Puffins

As a founding member of the Whole Grains Council, Barbara’s is committed to creating simple and delicious products made from whole grains and oats.

At Barbara’s®, we’re all about making it easier for you to make better choices! We believe in better – that’s the Barbara’s way.