Our Story

Since 1971, Barbara’s has been following one simple goal – create wholesome food that tastes delicious. We go back to the basics and use wholesome ingredients that you can feel confident your family will love.

Barbara's Puffins Original Bowl
Barbara's Puffins

As a founding member of the Whole Grains Council, Barbara’s is committed to creating simple and delicious products made from whole grains and oats.

At Barbara’s®, we’re all about making it easier for you to make better choices! We believe in better – that’s the Barbara’s way.

Barbara's CheezPuffs Bowl