Some things are just better together.

Vernon Herzing realized this in 1986, when, with the help of his daughter Kimberly, he came up with the idea for Honey Bunches of Oats. How did this dad-and-daughter duo invent such a delightful, can’t-help-but-smile crunch?

Vernon J. Herzing was practically a lifelong Post employee—he even started as a summer student employee in 1951. Little did he know he was going to change Post forever. In 1986, Vern decided he wanted to combine a few of Post’s cereals together into one delicious mixture. One Saturday afternoon at home, Vern asked his daughter Kimberly to help create a cereal to make her smile. Many taste tests later, they did!

3 Honey Bunches of Oats Packages, two with 25 percent more granola red labels

Officially dubbed Honey Bunches of Oats, this cereal is the perfect combination of sweetness and crunch. Honey Bunches of Oats hit shelves in 1989 in North America and was an immediate success.

How is Honey Bunches of Oats unique? It’s a cereal with an upbeat and flavourful taste experience you’ll enjoy, with the nutrition you want. It has a distinctively delicious combination of crunchy, honey-touched granola oat clusters and an authentic blend of 4 grains that provides a happy start to your day you can feel good about.